PROBLEM
Scenario: A sports fan is at a wedding while their favorite team is playing against their arch-rivals. Their team scores.
Challenge: How would you, quickly, let the sports fan know about the latest play, the current score, and the key players? Write it.
Headline: 30 characters max
Body: 45 characters max
Challenge: How would you, quickly, let the sports fan know about the latest play, the current score, and the key players? Write it.
Headline: 30 characters max
Body: 45 characters max
my role
I wrote the onboarding welcome headline, body copy, and CTA.
process
I defined a tone that felt friendly but not overly casual. I tested multiple versions and refined the copy based on clarity and emotional tone.
solution
