PROBLEM
Scenario: A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.
Challenge: Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee.
Headline: 45 characters max
Body: 175 characters max
Button(s): 25 characters max
Challenge: Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee.
Headline: 45 characters max
Body: 175 characters max
Button(s): 25 characters max
my role
I wrote onboarding headlines, supporting text, and CTAs across a short multi-screen flow.
process
I identified the core benefit of the feature and structured the copy using progressive disclosure. I drafted lightweight copy for each step and refined it to focus on outcomes rather than instructions.
solution
