PROBLEM
Scenario: A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games.
Challenge: Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.
Headline: 40 characters max
Body: 175 characters max
Button(s): 25 characters max
Challenge: Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.
Headline: 40 characters max
Body: 175 characters max
Button(s): 25 characters max
my role
I acted as the UX writer, responsible for writing the headline, supporting copy, and call-to-action for a promotional screen within the app.
process
I focused on understanding what mattered most to this user: relevance, speed, and personalisation. I sketched multiple headline and body copy options, tested them against mobile character limits, and refined the language to be scannable at a glance.
solution
